SketchDeck: Digital Practice Lead

  • Developer
  • Marketing
  • New York

Full-Time

Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10)
SketchDeck is building the model for the next generation of creative agencies. Through a combination of technology, partnership, and a global talent community, SketchDeck gives marketers access to quality creative on demand. We work with clients from startups to well-known enterprise brands such as Dropbox, Rémy Cointreau, and Asana.
At SketchDeck, our global community is united by our values. Together we commit to:  
  • Work as a team
  • Push boundaries 
  • Act with humility 
  • Take ownership
  • Have heart
As a remote-first company, these core values serve as the operating principles for our daily behaviors. They are more to us than a few feel-good mantras. Being a SketchDecker means you hold yourself and others accountable for preserving and progressing our culture. 
As the Digital Services Leader, you will play a critical role in elevating our $1.5M/year digital service to a target of $5M/year within three years. You will oversee and expand our digital practice team, focusing on digital marketing campaigns, website design and development, and email design and development. Additionally, you will support our team’s growth in UI/UX and digital marketing management. Reporting to the Founder & SVP of SketchDeck, you will lead a team comprising a Director of Digital Services, two Project Managers, a Lead Developer, a Design Director (30%), and freelance Designers & Developers.
Success in this role will come from:
Set the vision & manage the overall digital practice [30%]
  • Oversee team P&L and regularly report performance to leadership
  • Develop scalable strategies aligned with our operating values to achieve 10x growth over five years
  • Direct the overall strategy for digital services, including project focus, platforms, and staffing.
  • Manage revenue pipeline, addressing capacity gaps and overflow.
  • Align team hires with growth and profitability goals.
  • Manage partner agencies and freelancers for specialized skills.
  • Lead coaching and performance management to enhance team capabilities.
  • Ensure client ROI and satisfaction to drive referrals and repeat business.
  • Ensure collaboration across SketchDeck teams & functions, including creative impact & project success teams
  • Share thought leadership with our team and clients
Leading client communication, strategy and some project management on our largest digital projects, ensuring quality, timing, client satisfaction & profitability [30%]
  • Understand client goals and build solutions that exceed expectations.
  • Create strategies to increase the ROI of digital assets (e.g., SEO performance, conversion).
  • Ensure high-quality, usable project deliveries that exceed industry standards.
  • Maintain senior level client relationships through process, keeping confidence & satisfaction
  • Manage scope and billing, negotiating changes of scope if needed
  • Work with clients, team members and Director of Digital Services to identify & solve challenges
  • Oversee our own (SketchDeck’s) digital presence (website & emails)
Driving new opportunities and partnering with our business development team to grow team’s work aligned to our overall mission & capabilities [40%]
  • Join business development calls with developed opportunities to secure client confidence
  • Develop solutions, pricing & timelines to client’s digital problems
  • Build & lead pitches, inspiring clients to partner with us
  • Create winnning RFI and RFP responses 
  • Develop proposal materials inclusive of case studies, initial POVs on prospective clients’ businesses, and strategic presentations.
  • Input and influence how to best market and sell SketchDeck Digital products
Requirements
  • Strong culture & values
  • 10+ years of digital agency experience with 5+ years in leadership (managing team)
  • Proven record of leading & scaling a digital service line to $5m+
  • Expertise in strategic digital marketing, social media, and advertising.
  • Technical knowledge & understanding of delivering modern, performant websites & emails
  • Proven business development & client communication / relationship skills
  • Wide industry knowledge (e.g. understand popular frameworks, website trends, etc)
  • An understanding of user-experience, digital design, and front-end development.
  • Knowledge and experience of WordPress and Webflow (the current platform for website development) is a big plus, with the ability to recommend and adapt to other CMS and platform needs based on client requirements.
  • Strong understanding of website KPIs
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Strong creative and design sense – you know what good design looks like!
Benefits
We pride ourselves on being a great place to work. By joining the team, you will get:
  • Salary range: $150k – $180k base + $10k – $30k on-target annual commission (paid monthly)
  • Health insurance (medical, dental, and vision)
  • 401(k) with company match
  • Fully remote working (that started pre-covid and will continue after!)
  • Paid time off that grows with tenure
  • Annual company retreat 
  • Computer hardware of your choice (up to $2000)
  • $500 towards your office setup expenses
  • To work with a talented team of creatives, business people, and engineers!

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