I compiled a list of some of my favorite interviews and courses on Mixergy.com, by category, and with some practical advice and tips that I learned and/or applied to my business.

Per Andrew Warner, I am posting my compilation here.

When people ask for advice, I always tell them that there are 2 ways to start a business:
1) Start one
2) Study Mixergy.com

I was going to create an ebook with this information and to get Andrew’s attention like the example in this interview regarding Evernote. At the time, I was a premium member, but as you’ll see from my interview I ran out of funds and downsized. I am now a premium member again, and will be adding more cliff notes of what I think are Mixergy’s best tips.

Table of Contents

Mixergy Key Takeaways

Category: Lead Generation

LinkedIn page optimization – Lewis Howes

Use keywords in your LinkedIn profile for both internal searching and searches on Google, for more profile views
Accept all the LinkedIn invitations you get, you can market to those people, free ’email list’
Use LinkedIn to promote live events
Tell people who you are, who you help, how you help them
Headline, current & past work experiences – have keyword here at least once

Category: Sales/Marketing

Cold Calling

Copywriting Course 101 – Dane Maxwell

Copy sales letters by hand until you’ve committed them to memory (see Eugene Schwartz)
Study Dan Kennedy ‘The Ultimate Sales Letter’
Use price anchoring
find out what has sucked and then turn that into a guarantee
ask for money without guilt
always market before you create the product
every page should have a testimonial
answer questions you’re afraid to answer

Social Media Promotion

text <fan page name> to Facebook 32665 (book) so that can like the fan page i.e. fan Beer2Buds 32665

Random

search on Facebook to see who is complaining about xyz, convert them
go to amazon and read the bad reviews of your competitor to understand their pain points

Webinars – lujure blog

in a webinar – make it about them, your audience
ask your audience to type in questions – i.e. where are you joining us from today
say if you’re interested in hearing my pricing plans, type yes or no
intentionally say negative things, use as opportunity to turn it into a positive
at the end of webinar ask how many ready to buy but can’t pull trigger, ask was this helpful?
see who was on and 1 purchased, 2 didn’t purchase, segment
those who didn’t attend, send them an email about next one
auto script that writes back to those who did attend – what they asked, how many minutes they stayed on etc
unmute customers and get brand advocates speaking

Category: Entrepreneurship

$100 Startup – Chris Guilleabeau

Combine your passion with the need that other people have
Evernote example – passion, talent, created something valuable for a large audience
By definition a business makes money, so why not start with that
Metrics – track 2 things daily. 1) number of email subscribers 2) revenue through shopping cart
People remember stories
Make your customer the hero
Make at least 50k, have fewer than 5 employees
Marketing is like sex; only losers pay for it. Alternative to buying ads? Hustle.
Start quickly to get over fear
Make something worth talking about
People are most willing to buy right after they buy

Dane Maxwell – Paperless Pipeline

Start every day thinking about Leads and Profits
Use event based marketing
get people to your site, immediately get email, then do everything you can to get paid by them
take care of a select group of ppl and they take care of you
only 1 thing you need to start a business – a paying customer
doesn’t even need to be your idea, ask potential customers
customer acquisition is painful so charge recurring revenue
important to learn to make offers
learn how to ask for money, and be good at it, don’t feel guilty
most important thing to customer then focus on that
what’s the path of least resistance, least thing you can do to sell a product
In business if you want to stand head and shoulders above every body else you just do what you say you’re gonna do
best ideas come from talking verbally to people
number one skill of any entrepreneur is sales
get people in webinar with their biggest hot button THEN sneak in product
have 3rd parties make your point

Brian Clark – CopyBlogger – https://mixergy.com/interviews/brian-clark-copyblogger-interview/

Instead of getting investors get partners to help your business grow
Once you have the audience you can build tools in your niche

Category: Blogging

Blogging – Hiten Shah of KISSMetrics

Attract customers before even have your product
Create infographics, they can drive a ton of traffic
WordPress is the only blogging platform
Find people who have the content that you want

Laura Roeder – https://mixergy.com/courses/master-class-blogging-for-business/

Use your blog to answer peoples’ questions
Make the title of your blog post the question that you were asked (the question that people type into Google)
Repurpose and recycle your content, i.e. interview, make tips, blog post, etc.

Ben Parr, Mashable – https://mixergy.com/interviews/ben-parr-mashable-interview/

start your blog post, publish it, then fill in content later. The point is to get it up and out

Profitable Blogging, Timothy Sykes

show you’re real, establish credibility, inspire people
use your subscribers to advertise
make yourself memorable
create controversy
don’t underestimate the power of video
every blogger should look at themselves as a tool to do a little better of what their chosen profession is
create an About page for credibility, then back it up with your posts
you can brag about yourself but much better if others brag about you
they aren’t gonna come back to your site or any site unless you can control the relationship, important information
spread your content everywhere – email lists, message boards, chatrooms, social networks
create webinars, videos, books, seminars, dvd’s, coaching, memberships
get readers to leave testimonials
just keep creating small products that don’t take too long to make and put them out there
if content is good packaging matters less
highlight your premium products incessantly
keep giving info high quality, free tidbits, drip information, promote premium products
free blog post and premium product and it just keeps growing
make it so that all of your customers don’t want to miss out, anticipation
even after you go premium always provide more and more free content that you update regularly
to make the most money, you must keep your paying subscribers happy and continue building your customer prospect base

Category: Membership Sites

MemberMouse

Find somebody who is a content niche expert and have them be your content person

Category: Info Product

Creating Your First Info Product, Greg Rollett

Not about the tools, it’s about the message
Record a product on the way home, 5 days, 30 minutes, now you have your first product
Multipurpose content for all learning styles – audio, video, something to read, something to do
Start with video, strip audio, then get it transcribed
outsourcing – your people are only as good as the directions you give them
hire 3 people to do the same job and compare them
bought someone at Mashable a beer and she reached out to him for a post. Relationships matter.

Category: Interviewing

Interview Your Heroes – Andrew Warner

Create symbiotic relationship
Really learn from your guests

Category: Branding

Guy Kawasaki

Make your bio easy to copy/paste, don’t make people have to dig for your info
Make it easy for people to write about you
Be likable, trustworthy, ethical and honest, high quality, have a logic to why you’re doing things
Optimal number of blurbs (reviews) for a book is 6. If you have 3 or 4 famous people that’s enough. Don’t get low quality.

Random

Peer to peer marketing works best with milennials

Lynda.com

Lynda.com – 3 F’s of publishing. Either you’re first, fabulous, or your f’d.
Figure out a way to push past the roadblocks, can’t do it one way, figure out another way

Greatist.com – https://mixergy.com/courses/master-class-traffic-with-content/

Graphics matter, if you want 1 million users, make a site that looks like it has 1 million users
Create a very clear statement of who your brand voice is
Create a brand design guide, anyone new to your company can step right in
Make a list of Linkbait content to drive links.
Create a list of Spikebait to drive massive traffic from your content

Category: Productivity & Automation

Write down what you want your ideal day to look like
Do the hardest things very first in the morning when you start your daily routine
Use to-do lists, break tasks down into smaller tasks

Jason Womack – https://mixergy.com/course-cheat-sheet-increase-your-productivity/

Category: Health

Adam Gilbert, mybodytutor

Eat every 3-4 hours
Don’t use food as a reward
Be consistent
Commit to when and where to help you keep your exercise commitment
Daily personal accountability
Savor the food as much as you can, eat slowly, takes 20 minutes to digest
Pause when you feel hungry before you eat and think is this emotional hunger or am I really hungry

About
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Libby Tucker

Founder at LiveWorkAnywhere

Libby hasn't set foot in an office for 15 years. She's been working 100% remotely for venture-backed tech startups in San Francisco, New York, Seattle, and Austin from her houseboat, tug boat, and van - and 30+ countries since she left the office behind.She engineered her retirement from the corporate world and has passive income streams that keep her living a life of adventure and time with family. She now enjoys sharing her learnings with a following of thousands of readers per month.