Growth Hacking is Overrated

“Growth hacking” is a technical term for customer development. Essentially, it involves figuring out what your customer wants without ever having to talk to or interact with them.  How? By using tools like Optimizely, Google Analytics,  and KISS Metrics, you’re able to learn more about your customer based on a specific set of metrics. These types of programs allow you to discover … Read More

IGNITE Santiago: Introducing the Anywhere Startup in Santiago, Chile

IGNITE Santiago: Introducing the Anywhere Startup in Santiago, Chile | Live Work Anywhere

20 slides, 15 seconds each slide, 5 minutes. That’s the format for IGNITE. An IGNITE talk reminds me of a TEDX talk or the old Gnomedex run by Chris Pirillo. Except that it’s even more niche. It’s likely derived from the PechaKucha format, in which designers were challenged to talk with 20 slides auto-advancing after 20 seconds each. The content … Read More

A Startup is Not a Company

a startup is NOT a company live work anywhere

I was just at an event last night where we went around the room and introduced ourselves. Many people talked about their “company.” It’s hard to tell if they were talking about the company they worked for, the piece of code they were working on, or the group of friends they worked with to raise a seed round. Steve Blank … Read More

Origin of Sending a Beer

The origin of Beer2Buds was in 2001 while sitting at my desk in Milwaukee. A friend from Sweden sent me a virtual beer in an email and I thought if I could only redeem that locally what a great idea that would be. What a great way to stay in touch with friends and reconnect over the feeling you had … Read More